They have painted the drills pink to "serve as a reminder of the importance of supporting research, treatment, screening and education to help find the cures for this disease which claims a life every 60 seconds. I don't understand this at all. The tips of the drills are pink. Who sees them when they are in the ground? How will pink ends to the drills educate people about breast cancer. how will it find a cure?
The $100 000 donation to Susan G Kommen is generous but I fail to understand the purpose of painting drills pink. A blog written in the money section of the Guardian has called Hughes Baker and others like them a "philanthropic hypocrites". For further comment, check out last Sunday's City Press.
Basil Strathoulis, an Orthopaedic surgeon and photographer in Durban sent me a picture advertising "Set the Tatas free day." "Free the tatas" is apparently an NPO. What are they about? On their Facebook page they claim to be"celebrating a woman's body and all it's beauty regardless of ethnicity, religion or creed". There is no indication of anything they do other than post bizarre pictures. Why are they an NPO?
There are many women who have had breast cancer and have had a mastectomy and reconstruction. If there aim is to celebrate the beauty of all women, why are they assuming that all women need to wear a bra? Are they excluding those who don't?
Apparently, You magazine have issued an apology. I haven't heard any comment from CANSA who supported the story.
The "bald" fact is that the editorial and the front page and the article are "balderdash". Worse, it is ill-judged, ill-considered, insulting, inaccurate and insensitive. Cancer has a stigma, which cannot be removed by "shock" tactics, but by proper non-sensational education. Its not true that celebrities have an unambiguous influence or effect on raising awareness - they have their stories, but they are not the last word. Why is the only actual cancer survivor in the article portrayed with her natural head of hair in full focus, and not with a "photo-shopped" image, didn't the editors see an irony and honesty in that. Why try to glamourise a disease that is not pretty? The massive amount of hard work by support groups, professionals and survivors themselves is not boring, rather it is tired and lazy journalism that looks for cheap ways to find headlines, at the cost of truth. I am disgusted. I can give a hundred better headlines and story ideas that are not the demeaning approach this distasteful issue has come up with.
Please share your stories about some of the more bizarre campaigns being run this October.