It's inital aim was to get women to go for a mammogram.October
It was started in 1985 by the Amercican Cancer society and the pharmaceutical company that is now known as Asta Zeneca. The story of the pink ribbon is a long one but the main players in establishing it as a world wide symbol are the Susan G Komen foundation and Estée Lauder. It is probably one of the most successful examples of cause related marketing.
According to the financial times, cause related marketing is defined as "a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. Typically, in cause-related marketing campaigns, a brand is affilated with a cause and a portion of the proceeds from the sales of the brand is donated to the cause."
Where do the funds generated by objects decorated with a pink ribbon go to? Are any of the funds directed to South African groups? Please let me know what objects you have seen with the pink ribbon on and, if possible, tell me where the money raised is going.